Events are part and parcel of the corporate life. There are all types of events being organised ranging from launch of new products to analyst briefings to customer functions to road shows and press conference etc. A well-organised and effective event will help enhance the corporate image and increase sales potentials whilst a badly organised one will reflect poorly on the organisation. Many marketing professional learn the event organizing skills through trial and error in their career. Through this workshop, the participant will gain some practical knowledge on organizing an event and some of the pitfalls to avoid as well as understand the different types of events and their requirements.
This will be a practical course whereby you learn how to:
·Why Events
Events are part and parcel of the corporate life. There are all types of events being organised ranging from launch of new products to analyst briefings to customer functions to road shows and press conference etc. A well-organised and effective event will help enhance the corporate image and increase sales potentials whilst a badly organised one will reflect poorly on the organisation. Many marketing professional learn the event organizing skills through trial and error in their career. Through this workshop, the participant will gain some practical knowledge on organizing an event and some of the pitfalls to avoid as well as understand the different types of events and their requirements.
This will be a practical course whereby you learn how to:
·Why Events
·Key Elements of Events
·Understanding the market
·Concept of Product in events
·Concept of Pricing in events
·Concept of Promotion in events
·Event Management
·Strategic Market Planning
·Strategic Alternatives for Growth
·Evaluation of Event Performance
Through this workshop, the attendee will gain some practical knowledge on organizing an event and some of the pitfalls to avoid as well as understand the different type of events and their requirements.
Show more
New Zealand
United Kingdom