Create a professional image that will help authentically represents your Personal Brand.
What Are The Benefits Of This Book?
In this book, you will learn how to dress right for any business occasion, every time, all the time, so you don't show up naked! Obviously we are not talking about going to work naked in the literal sense. It’s how you show up for any business situation; whether it’s day-to-day business or for special meetings and business functions, even casual Fridays. If you are not dressed appropriately, in a sense, you are showing up naked! In doing this, you are minimizing your personal marketing efforts as well as being detrimental to your Personal Brand.
You need to be aware of your total profile so that others take notice of your skills and talents. Clothes matter - Period. If you don’t think so, then wear what you want and see how far it gets you. It’s not a fear tactic, it’s a reality. In companies there are dress codes and there are unwritten rules as well. Over the last 20 years we have seen people fired, working long hard hours but never promoted, and demoted, all because of his or her image, not looking the part. And guess what, many never knew why until it was too late.
Create a professional image that will help authentically represents your Personal Brand.
What Are The Benefits Of This Book?
In this book, you will learn how to dress right for any business occasion, every time, all the time, so you don't show up naked! Obviously we are not talking about going to work naked in the literal sense. It’s how you show up for any business situation; whether it’s day-to-day business or for special meetings and business functions, even casual Fridays. If you are not dressed appropriately, in a sense, you are showing up naked! In doing this, you are minimizing your personal marketing efforts as well as being detrimental to your Personal Brand.
You need to be aware of your total profile so that others take notice of your skills and talents. Clothes matter - Period. If you don’t think so, then wear what you want and see how far it gets you. It’s not a fear tactic, it’s a reality. In companies there are dress codes and there are unwritten rules as well. Over the last 20 years we have seen people fired, working long hard hours but never promoted, and demoted, all because of his or her image, not looking the part. And guess what, many never knew why until it was too late.
This book you will help you learn how to position yourself for your work environment and those special business opportunities so that your image is an asset not a distinct liability. To achieve this the books introduces the Image-Concept Scale©. This scale will ensure that everything you wear communicates the message you desire. You will only find this in this book.
Who Is This Book For?
This book is perfect for entry to mid-level management professionals as well as those who are soon to graduate from college. One's image should be given as much attention prior to graduating as looking for a job. One has to look the part! In addition, those who are reentering the workforce after taking a hiatus for whatever reason, as well as those who are transitioning from military Services, into civilian life.
You Will Learn:
* You will learn how to ensure that everything you wear communicates the same, consistent message.
* Learn the psychological message of color and clothing.
* Learn how your Elemental Wardrobe Color Palette determines those colors that make you look your best.
* Learn how to use color to ensure you communicate the message intended.
* Learn how to use patterns, fabrics and design elements in clothing to communicate a precise message.
* Learn how to determine your face shape so that you can better frame your face with hair cut/style, eye wear and collar line choices.
Bonuses With Purchase:
You can download your complimentary COLOR APP (for android phones; iPhone APP released in spring 2014). You will have access to your own digital color swatches according to your Color Profile along with color codes so that you can also select the right colors for accessories, hair, and makeup colors. You can schedule a session with your own image coach via videoconferencing at a discounted rate to ask any questions that is relevant to the book.
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